Prof. Dr Ulrich Reinhardt, class of 1970, is a futurologist and the scientific director of the “Stiftung für Zukunftsfragen (Foundation for Future Studies) – an initiative of British American Tobacco”. He also holds a professorship for empirical research in the field of economics at the West Coast University of Applied Sciences in Heide. Together with Prof. Dr Reinhold Popp, in November 2017, he published the results of a comprehensive study on the changing world of work in the year 2030, titled “Brave new world of work?”. Keywords such as “quality of work”, “working hours”, “career and family”, “competencies”, and “happiness and meaning” stand for the changing demands of employees in the workplace. Only those who acknowledge and react to these factors will be successful employers in the future!