Everyone is talking about artificial intelligence, but not everyone is using its tools in their daily work. ‘Only those who dare to test new technologies can really judge them’ – this was the core message of a workshop held by the European Waterpark Association on this topic. At the end of the one-day seminar in Leipzig, one thing was clear to the 40 participants: programmes that work with AI can greatly simplify and accelerate many tasks, especially in marketing.

Some programmes are already very easy and intuitive to use and produce results that require little revision. For example, ChatGPT can be used to create targeted advertising texts in seconds, and the Gamma programme generates presentations in a professional format. Microsoft’s Co-Pilot is already used by many companies to optimise their organisation. Video editing, image processing, voice messages and AI-generated images also produce remarkable results with just a few clicks of the computer mouse.

At seven workstations, the participants of the EWA workshop were able to try out for themselves how to use these AI-supported programmes together with the young team from the Leipzig agency TNC Group. TNC CEO Michael Kuriat had previously presented the rapid advances in the digital world of work in an introductory lecture. Not all tools are equally powerful yet, but their (further) development is progressing at an enormous pace. Therefore, the EWA, together with the TNC Group, wants to offer its members regular online updates on new tools and AI capabilities in the future.