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There is a lot of talk in our industry about the "digital guest journey", as well as AI-supported detection systems that will support e. g. pool supervision in the future. But where are the opportunities for our waterparks, leisure pools and spas to optimise ongoing operations by automating processes with the help of AI and algorithms? And where are the dangers lurking, for example through a violation of the personal rights of our guests and of data protection guidelines? We will answer these questions in the seminar, during which we will also get to know the Centre for Art and Media Technology in Karlsruhe.