Norbert Lopatta has been Head of Tourism and Spa Operations in Willingen (Upland) since 2020. Previously, he held various positions in sales, project management, and controlling, including roles at Deutsche Lufthansa AG (Global Passenger Sales), NVV Nordhessischer VerkehrsVerbund (Project Manager for Sales and New Sales Technology), DERPART Reisevertrieb (Regional Manager for Eastern Hesse), and EAM Energie GmbH (Sales Controller).
He brings to his position in Willingen (Upland) many years of experience in destination marketing and operations management, strategy development, as well as leadership and human resources development. He contributes expertise in project management, global sales, product development and market launch, and sales controlling. His expertise in organizational development, digitalization, process optimization, and benchmarking is complemented by extensive experience in the planning and execution of conferences, events, and large-scale gatherings.